{"id":7015,"date":"2024-03-15T20:20:14","date_gmt":"2024-03-15T20:20:14","guid":{"rendered":"https:\/\/locsoftware.com\/?p=7015"},"modified":"2024-03-18T18:35:43","modified_gmt":"2024-03-18T18:35:43","slug":"grocery-store-pos-and-operational-trends-how-to-stay-on-the-leading-edge","status":"publish","type":"post","link":"https:\/\/locsoftware.com\/fr\/grocery-store-pos-and-operational-trends-how-to-stay-on-the-leading-edge\/","title":{"rendered":"Tendances en mati\u00e8re de PDV et d\u2019op\u00e9rations dans le secteur de l\u2019\u00e9picerie de d\u00e9tail : Comment rester \u00e0 la fine pointe du progr\u00e8s"},"content":{"rendered":"
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Les \u00e9piciers ind\u00e9pendants confront\u00e9s aux d\u00e9fis li\u00e9s \u00e0 la transformation num\u00e9rique de l\u2019industrie ont recueilli de pr\u00e9cieuses informations lors du <\/span>NGA Show 2024<\/span><\/a>. Les participants ont eu l\u2019occasion de s\u2019informer sur une s\u00e9rie de sujets, allant des tendances actuelles et des opportunit\u00e9s de croissance \u00e0 des conseils pour une mise en \u0153uvre r\u00e9ussie des technologies de gestion de PDV et d\u2019arri\u00e8re-guichet destin\u00e9es aux \u00e9piceries.\u00a0<\/span><\/p>

Vous trouverez ci-dessous notre s\u00e9lection des six principales le\u00e7ons \u00e0 retenir du NGA Show. Envisagez de tenir compte de ces informations dans votre prise de d\u00e9cision lorsque vous \u00e9laborez votre strat\u00e9gie commerciale pour le reste de l\u2019ann\u00e9e 2024 et au-del\u00e0.\u00a0<\/span><\/p>

Les caisses automatiques sont toujours d\u2019actualit\u00e9.<\/h2>

Une \u00e9tude de l\u2019universit\u00e9 de Drexel r\u00e9alis\u00e9e en janvier 2024<\/span><\/a> a fait des vagues en montrant que les caisses assist\u00e9es dans le commerce de d\u00e9tail, et non les caisses automatiques, sont plus susceptibles de fid\u00e9liser les clients. Toutefois, l\u2019\u00e9tude a \u00e9galement r\u00e9v\u00e9l\u00e9 que lorsque les \u00e9piciers pr\u00e9sentent le libre-service comme une exp\u00e9rience gratifiante, le niveau de fid\u00e9lit\u00e9 est similaire \u00e0 celui des consommateurs qui optent pour les caisses assist\u00e9es. Ensuite, <\/span>CNN Business<\/span><\/a> a dress\u00e9 une liste d\u2019autres inconv\u00e9nients des caisses automatiques, notamment une augmentation des fraudes aux cartes de fid\u00e9lit\u00e9 ou de membre, des pertes de marchandises, des erreurs commises par les clients et des vols \u00e0 l\u2019\u00e9talage intentionnels.\u00a0<\/span><\/p>

Toutefois, les enseignements qui ressortent du NGA Show font \u00e9cho \u00e0 un <\/span>sondage LinkedIn sur les supermarch\u00e9s<\/span><\/a> qui indique que la majorit\u00e9 des \u00e9piciers consid\u00e8rent les d\u00e9fis comme des \u00e9l\u00e9ments \u00e0 surmonter plut\u00f4t que comme une raison d\u2019abandonner compl\u00e8tement les caisses automatiques. Les avantages du mod\u00e8le des caisses automatiques, notamment la r\u00e9duction de la demande de main-d\u2019\u0153uvre, l\u2019encombrement r\u00e9duit et la diminution des files d\u2019attente, valent la peine que l\u2019on s\u2019attaque aux probl\u00e8mes de s\u00e9curit\u00e9. Les \u00e9piciers ont tendance \u00e0 explorer des technologies telles que la vision par ordinateur int\u00e9gr\u00e9e aux PDV destin\u00e9s aux \u00e9piceries pour s\u2019assurer que les clients n\u2019oublient pas de balayer des articles lorsqu\u2019ils passent \u00e0 la caisse afin de minimiser les pertes. La formation des employ\u00e9s peut \u00e9galement contribuer \u00e0 am\u00e9liorer l\u2019exp\u00e9rience des clients et des \u00e9piciers en mati\u00e8re de caisses automatiques.\u00a0<\/span><\/p>

Une plateforme de gestion tout-en-un pour plus d\u2019efficacit\u00e9.\u00a0<\/strong><\/h2>

Un \u00e9picier pr\u00e9sent au NGA Show nous a confi\u00e9 qu\u2019il avait l\u2019impression de passer son temps \u00e0 g\u00e9rer diff\u00e9rents syst\u00e8mes informatiques. Les syst\u00e8mes autonomes de gestion de PDV destin\u00e9s aux \u00e9piceries, les solutions d\u2019arri\u00e8re-guichet, les plateformes de commerce \u00e9lectronique, les solutions de comptabilit\u00e9 et de gestion et les logiciels de fid\u00e9lisation n\u00e9cessitent un travail de mise \u00e0 jour et de maintenance des int\u00e9grations. En outre, comme les consommateurs exigent davantage d\u2019options num\u00e9riques et de libre-service, le probl\u00e8me ne fera que s\u2019aggraver \u00e0 mesure que les \u00e9piciers d\u00e9ploieront de nouvelles solutions.<\/span><\/p>

La r\u00e9ponse est l\u2019utilisation d\u2019un <\/span>logiciel pour \u00e9piceries<\/span><\/a> avec des modules enti\u00e8rement int\u00e9gr\u00e9s pour la gestion des <\/span>transactions<\/span><\/a> et de l\u2019 <\/span>arri\u00e8re-guichet<\/span><\/a>. Une plateforme qui comprend \u00e0 la fois des modules de PDV pour les \u00e9piceries et des modules de gestion d\u2019arri\u00e8re-guichet permet aux donn\u00e9es de circuler librement l\u00e0 o\u00f9 elles sont n\u00e9cessaires, pour plus d\u2019efficacit\u00e9 et de pr\u00e9cision. Une telle plateforme permet \u00e9galement aux g\u00e9rants de magasin d\u2019avoir une visibilit\u00e9 sur l\u2019ensemble des op\u00e9rations et de prendre des d\u00e9cisions \u00e9clair\u00e9es en mati\u00e8re d\u2019achats, de gestion des stocks et de fixation des prix.\u00a0<\/span><\/p>

Du point de vue de la gestion informatique, une plateforme tout-en-un \u00e9limine la n\u00e9cessit\u00e9 de maintenir des solutions et des int\u00e9grations s\u00e9par\u00e9es. En outre, si le PDV pour \u00e9picerie concern\u00e9 est bas\u00e9 sur un navigateur et peut \u00eatre install\u00e9 sur n\u2019importe quel type de mat\u00e9riel, il n\u2019est pas n\u00e9cessaire de charger les donn\u00e9es du client sur les terminaux de PDV et les appareils mobiles. Les \u00e9quipes informatiques ou votre partenaire revendeur peuvent le d\u00e9ployer en moins de temps et avec moins d\u2019efforts qu\u2019avec les logiciels existants.\u00a0<\/span><\/p>

Les \u00e9piciers s\u2019efforcent d\u2019influencer les d\u00e9cisions d\u2019achat.\u00a0<\/strong><\/h2>

Les chefs de file du secteur pr\u00e9sents au NGA Show ont prodigu\u00e9 des conseils aux \u00e9piciers ind\u00e9pendants sur les fa\u00e7ons de faire face \u00e0 la concurrence des magasins de grande surface. Les \u00e9piciers peuvent constater une augmentation de la taille moyenne des paniers en utilisant les donn\u00e9es de leur logiciel de gestion de PDV pour d\u00e9terminer les zones les plus fr\u00e9quent\u00e9es du magasin et les fa\u00e7ons de mettre en \u00e9vidence les produits les plus demand\u00e9s et les articles que les clients ach\u00e8tent souvent de mani\u00e8re impulsive. Les \u00e9piciers peuvent \u00e9galement utiliser efficacement les couleurs ou les affichages num\u00e9riques pour attirer l\u2019attention des consommateurs et cr\u00e9er un sentiment d\u2019urgence gr\u00e2ce \u00e0 des promotions limit\u00e9es dans le temps et au marchandisage crois\u00e9.\u00a0<\/span><\/p>

La personnalisation des promotions sur la base du programme de fid\u00e9lisation ou des donn\u00e9es relatives \u00e0 l\u2019historique des achats peut \u00e9galement accro\u00eetre le chiffre d\u2019affaires. Les clients sont plus nombreux \u00e0 r\u00e9pondre positivement \u00e0 des offres pertinentes, ce qui augmente les conversions.\u00a0<\/span><\/p>

La National Grocers Association (NGA) invite les \u00e9piciers \u00e0 profiter du programme Double Up Food Bucks.\u00a0<\/strong><\/h2>

La NGA a rappel\u00e9 aux \u00e9piciers ind\u00e9pendants qu\u2019ils doivent s\u2019assurer de tirer parti du programme <\/span>Double Up Food Bucks<\/span><\/a> \u00e9tendu aux \u00e9piceries pendant la pand\u00e9mie de COVID-19, une allocation sur les produits alimentaires incluse dans programme sp\u00e9cial de nutrition suppl\u00e9mentaire (\u00ab Supplemental Nutrition Assistance Program \u00bb ou \u00ab SNAP \u00bb). Le programme fonctionne avec LOC Software pour reconna\u00eetre automatiquement les transactions SNAP \u00e9ligibles et imprimer un coupon muni d\u2019un code-barres. Le caissier balaye le coupon pour appliquer la r\u00e9duction et le syst\u00e8me met automatiquement \u00e0 jour les donn\u00e9es \u2014 aucune autre intervention n\u2019est n\u00e9cessaire.\u00a0<\/span><\/p>

Ce programme permet aux \u00e9piciers de contribuer \u00e0 r\u00e9duire l\u2019ins\u00e9curit\u00e9 alimentaire et de fournir un service pr\u00e9cieux aux communaut\u00e9s qu\u2019ils desservent. Celui-ci peut \u00e9galement contribuer \u00e0 fid\u00e9liser les consommateurs et \u00e0 augmenter les revenus, car les clients reviennent pour b\u00e9n\u00e9ficier de cet avantage.<\/span><\/p>

Les \u00e9piciers doivent mettre en \u0153uvre une technologie \u00e9volutive.<\/strong><\/h2>

De nombreuses sessions du NGA Show \u00e9taient tourn\u00e9es vers l\u2019avenir. L\u2019avenir de l\u2019industrie de la distribution alimentaire consistera \u00e0 servir une nouvelle g\u00e9n\u00e9ration de clients et \u00e0 mettre en \u0153uvre de nouvelles technologies pour r\u00e9pondre \u00e0 leurs attentes <\/span>La 75e \u00e9dition de l\u2019\u00c9tude sur les d\u00e9penses des consommateurs (Consumer Expenditures Study) r\u00e9alis\u00e9e par Progressive Grocer<\/span>th<\/span> Consumer Expenditures Study<\/span><\/a> a r\u00e9v\u00e9l\u00e9 que les consommateurs de la g\u00e9n\u00e9ration Z et de la g\u00e9n\u00e9ration Y (les mill\u00e9niaux) pr\u00e9voient de faire leurs achats \u00e0 la fois en ligne et dans des magasins physiques et qu\u2019ils pr\u00e9voient d\u2019utiliser davantage la livraison \u00e0 domicile et le ramassage en magasin dans les ann\u00e9es \u00e0 venir. Les consommateurs de la g\u00e9n\u00e9ration Z sont \u00e9galement plus susceptibles d\u2019acheter des aliments pr\u00e9par\u00e9s que les consommateurs plus \u00e2g\u00e9s, ce qui n\u00e9cessite des capacit\u00e9s de prise et d\u2019ex\u00e9cution des commandes.\u00a0<\/span><\/p>

Pour r\u00e9pondre aux besoins de ces clients omnicanaux, il faut des solutions qui permettent le partage des donn\u00e9es et la personnalisation sur chaque canal. Un syst\u00e8me tout-en-un de gestion de PDV destin\u00e9 aux \u00e9piceries et de logiciel d\u2019arri\u00e8re-guichet permettra aux \u00e9piciers de contr\u00f4ler et de g\u00e9rer l\u2019activit\u00e9 omnicanale afin d\u2019offrir des exp\u00e9riences coh\u00e9rentes aux clients, quelle que soit la mani\u00e8re dont les consommateurs interagissent. Les \u00e9piciers qui investissent aujourd\u2019hui dans la technologie doivent s\u2019assurer qu\u2019elle r\u00e9pond \u00e0 ces besoins et qu\u2019elle s\u2019adaptera aux attentes des consommateurs \u00e0 l\u2019avenir.\u00a0<\/span><\/p>

Il est temps de moderniser votre programme de fid\u00e9lisation.<\/strong>\u00a0<\/span><\/h2>

Une \u00e9tude de PYMNTS<\/span><\/a> a r\u00e9v\u00e9l\u00e9 que les programmes de fid\u00e9lisation des \u00e9piceries sont les plus populaires, 61,3 % des consommateurs concern\u00e9s affirmant qu\u2019ils sont plus int\u00e9ress\u00e9s \u00e0 recevoir des offres de leur part que de n\u2019importe quel autre type de d\u00e9taillant. Cependant, pour se d\u00e9marquer sur un march\u00e9 engorg\u00e9, il faut s\u2019orienter vers des programmes de r\u00e9compenses qui trouveront un \u00e9cho aupr\u00e8s des clients et augmenteront le trafic et le chiffre d\u2019affaires.\u00a0<\/span><\/p>

Un simple syst\u00e8me de points pour les r\u00e9ductions peut \u00eatre efficace sur certains march\u00e9s, mais les \u00e9piciers peuvent explorer d\u2019autres options pour influencer les achats futurs. Tisser des partenariats avec des <\/span>d\u00e9taillants de carburant sans marque<\/span><\/a> pour offrir aux clients des r\u00e9compenses \u00e0 la pompe est une strat\u00e9gie efficace. Les \u00e9piciers peuvent \u00e9galement am\u00e9liorer les programmes de fid\u00e9lisation en offrant \u00e0 leurs membres des coupons-rabais exclusifs, des r\u00e9ductions sur les commandes en ligne ou les frais de livraison, ou en permettant aux clients de faire don de leurs r\u00e9compenses \u00e0 des \u00e9coles ou \u00e0 des associations caritatives locales. Un logiciel de fid\u00e9lisation flexible int\u00e9gr\u00e9 \u00e0 la solution de gestion de PDV de votre \u00e9picerie est essentiel pour cr\u00e9er le programme qui produira les meilleurs r\u00e9sultats.\u00a0<\/span><\/p>

Faites de cette ann\u00e9e une ann\u00e9e merveilleuse\u00a0<\/strong><\/h2>

Le NGA Show est toujours une source d\u2019inspiration et d\u2019information que les \u00e9piciers peuvent utiliser pour \u00ab corriger le tir \u00bb et innover. Cette ann\u00e9e, les intervenants ont mis l\u2019accent sur la mise en \u0153uvre d\u2019une technologie flexible et \u00e9volutive qui vous permet d\u2019am\u00e9liorer l\u2019efficacit\u00e9 op\u00e9rationnelle, de renforcer la satisfaction des clients et de positionner votre entreprise de mani\u00e8re comp\u00e9titive. R\u00e9fl\u00e9chissez \u00e0 la mani\u00e8re dont vous pouvez utiliser ces enseignements pour mettre votre entreprise sur la voie de la r\u00e9ussite.\u00a0<\/span><\/p>

Pour en savoir plus sur les solutions de PDV et d\u2019arri\u00e8re-guichet enti\u00e8rement int\u00e9gr\u00e9es pour les \u00e9piceries qui vous aideront \u00e0 garder une longueur d\u2019avance, veuillez <\/span>Nous contacter<\/span><\/a>.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Independent grocers facing challenges related to the industry\u2019s digital transformation received valuable insights at the 2024 NGA Show. Attendees had the opportunity to learn about a range of topics, from current trends and opportunities for growth to tips for successful grocery store POS and back-office technology implementation.\u00a0 Our picks for the top six takeaways from…<\/p>","protected":false},"author":1,"featured_media":7020,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[66,69,68,64],"class_list":["post-7015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-grocery-pos","tag-back-office-software","tag-customer-loyalty-software","tag-enterprise-management-software","tag-pos-software"],"yoast_head":"\nGrocery Store POS and Operational Trends | LOC Software<\/title>\n<meta name=\"description\" content=\"Takeaways from the NGA show include implementing integrated, scalable grocery store POS and back-office software and aligning with industry trends.\" \/>\n<meta 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