{"id":6982,"date":"2024-03-08T16:51:06","date_gmt":"2024-03-08T16:51:06","guid":{"rendered":"https:\/\/locsoftware.com\/?p=6982"},"modified":"2024-05-22T16:59:36","modified_gmt":"2024-05-22T16:59:36","slug":"how-migrating-to-cloud-pos-and-back-office-software-can-enhance-retail-competitiveness","status":"publish","type":"post","link":"https:\/\/locsoftware.com\/fr\/how-migrating-to-cloud-pos-and-back-office-software-can-enhance-retail-competitiveness\/","title":{"rendered":"Comment la migration vers des logiciels de gestion de PDV et d\u2019arri\u00e8re-guichet en nuage peut-elle am\u00e9liorer la comp\u00e9titivit\u00e9 du commerce de d\u00e9tail?"},"content":{"rendered":"
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Depuis 2020, de nombreuses entreprises et organisations sont pass\u00e9es des syst\u00e8mes sur site, y compris les solutions de gestion des points de vente (PDV) et du commerce de d\u00e9tail, aux logiciels et infrastructures infonuagiques. Rien qu\u2019en 2021, 70 % des entreprises<\/a> acc\u00e9l\u00e9reront leur transition vers le nuage pour s\u2019adapter au travail \u00e0 distance et \u00e0 l\u2019agilit\u00e9 op\u00e9rationnelle. En outre, les analystes de Gartner pr\u00e9voient que d\u2019ici 2028<\/a>, l\u2019informatique en nuage passera du statut de technologie perturbatrice \u00e0 celle de n\u00e9cessit\u00e9 pour les entreprises afin de maintenir leur comp\u00e9titivit\u00e9. Mais le passage \u00e0 un logiciel de gestion de PDV et d\u2019arri\u00e8re-guichet en nuage est-il la bonne d\u00e9cision pour votre commerce de d\u00e9tail aujourd\u2019hui?<\/p>

Pour prendre une d\u00e9cision \u00e9clair\u00e9e, comparez les avantages des logiciels de gestion de PDV et d\u2019arri\u00e8re-guichet en nuage aux capacit\u00e9s et aux performances de votre environnement informatique actuel. Votre analyse r\u00e9v\u00e9lera les avantages et le retour sur investissement du passage \u00e0 l\u2019informatique en nuage.<\/p>

Les avantages d\u2019un logiciel en nuage pour le commerce de d\u00e9tail<\/h2>

L\u2019informatique en nuage, c.-\u00e0-d., les logiciels d\u00e9ploy\u00e9s via Internet plut\u00f4t que sur site, a un impact positif sur les op\u00e9rations de vente au d\u00e9tail de plusieurs fa\u00e7ons :<\/p>

Centralisation des donn\u00e9es clients<\/h3>

L\u2019un des plus grands d\u00e9fis auxquels sont confront\u00e9s les d\u00e9taillants est l\u2019acc\u00e8s aux donn\u00e9es dont ils ont besoin pour personnaliser l\u2019exp\u00e9rience des clients, influencer leurs achats et les fid\u00e9liser. Les syst\u00e8mes sur site n\u00e9cessitent souvent des rapports distincts pour les magasins et les canaux de distribution en magasin, en ligne ou autres o\u00f9 les clients s\u2019engagent. Des rapports disparates limitent la visibilit\u00e9 de l\u2019activit\u00e9 des clients et les analyses de cause \u00e0 effet qui aident les chefs d\u2019entreprise \u00e0 g\u00e9rer avec succ\u00e8s les op\u00e9rations de vente au d\u00e9tail.<\/p>

Les principaux logiciels de gestion de PDV et d\u2019arri\u00e8re-guichet en nuage pour le commerce de d\u00e9tail rendent les donn\u00e9es accessibles \u00e0 l\u2019ensemble de l\u2019organisation, ce qui permet des analyses plus riches et plus granulaires. L\u2019informatique en nuage peut vous permettre de cr\u00e9er des vues \u00e0 360 degr\u00e9s des consommateurs lorsqu\u2019ils interagissent num\u00e9riquement et en personne, et d\u2019utiliser ces donn\u00e9es pour cibler les promotions, faire de la vente incitative et hyperpersonnaliser le service. L\u2019\u00e9tude de PwC r\u00e9v\u00e8le que 82 % des consommateurs<\/a> sont pr\u00eats \u00e0 partager leurs donn\u00e9es pour am\u00e9liorer l\u2019exp\u00e9rience de leurs clients. Les logiciels en nuage facilitent l\u2019exploitation des donn\u00e9es que vous collectez.<\/p>

Gestion centralis\u00e9e<\/h3>

\u00c9tant donn\u00e9 que le logiciel de gestion de PDV<\/a> en nuage exige que chaque terminal qui l\u2019utilise se connecte au r\u00e9seau, vous pouvez \u00e9galement utiliser ces connexions pour mettre en place des politiques et une gestion coh\u00e9rentes dans l\u2019ensemble de votre cha\u00eene de vente au d\u00e9tail. Un g\u00e9rant de magasin ou une \u00e9quipe au si\u00e8ge peut g\u00e9rer les fournisseurs, s\u2019occuper des achats et automatiser les processus de r\u00e9approvisionnement dans toute l\u2019entreprise. Vous pouvez \u00e9galement g\u00e9rer de mani\u00e8re centralis\u00e9e les prix et les promotions afin de garantir la rentabilit\u00e9. En outre, les logiciels en nuage pour le commerce de d\u00e9tail vous donnent les bases d\u2019une gestion intelligente des stocks, permettant une visibilit\u00e9 des stocks sur l\u2019ensemble des sites et des transferts entre les magasins ou les entreprises classiques et les entreprises de commerce \u00e9lectronique. Gr\u00e2ce \u00e0 ce contr\u00f4le et \u00e0 cette visibilit\u00e9, vous connaissez toujours l\u2019emplacement de l\u2019ensemble des stocks et disposez des informations n\u00e9cessaires pour r\u00e9duire les pertes (produits invendables) et corriger les \u00e9carts. Votre \u00e9quipe peut \u00e9galement d\u00e9terminer comment optimiser les flux de travail et configurer les \u00e9crans de visualisation et les boutons pour gagner du temps \u00e0 chaque caisse et arri\u00e8re-guichet dans l\u2019ensemble de votre organisation.<\/p>

Optimisation omnicanale<\/h3>

Les solutions infonuagiques pour le secteur de la vente au d\u00e9tail<\/a> sont mieux adapt\u00e9es \u00e0 la fa\u00e7on dont les d\u00e9taillants op\u00e8rent aujourd\u2019hui. Les logiciels de gestion de PDV et d\u2019arri\u00e8re-guichet en nuage pouvant \u00eatre install\u00e9 sur n\u2019importe quel type de mat\u00e9riel vous permettent d\u2019utiliser la m\u00eame solution sur des appareils mobiles, des kiosques en libre-service et des terminaux de caisse traditionnels. En outre, les syst\u00e8mes en magasin peuvent facilement s\u2019int\u00e9grer aux plateformes de commerce \u00e9lectronique et \u00e0 d\u2019autres plateformes num\u00e9riques. Cette coh\u00e9rence vous permet de normaliser les processus et de collecter les m\u00eames types de donn\u00e9es, ce qui accro\u00eet l\u2019efficacit\u00e9 et cr\u00e9e des parcours d\u2019achat fluides.<\/p>

Avantages pour votre \u00e9quipe informatique<\/h2>

En plus d\u2019am\u00e9liorer l\u2019exp\u00e9rience client et de rationaliser la gestion des magasins, le logiciel de gestion de PDV en nuage pour le commerce de d\u00e9tail r\u00e9sout \u00e9galement les probl\u00e8mes rencontr\u00e9s par votre \u00e9quipe informatique. L\u2019informatique en nuage permet une gestion informatique \u00e0 distance, de sorte qu\u2019un service sur site n\u2019est pas n\u00e9cessaire pour des t\u00e2ches telles que les correctifs de s\u00e9curit\u00e9 ou les mises \u00e0 jour du syst\u00e8me. En outre, les logiciels bas\u00e9s sur un navigateur r\u00e9duisent les processus d\u2019installation \u00e0 une fraction du temps requis par les syst\u00e8mes traditionnels, puisqu\u2019il n\u2019y a aucun logiciel \u00e0 installer sur site.<\/p>

Les syst\u00e8mes en nuage sont aussi intrins\u00e8quement plus \u00e9volutifs que les environnements informatiques sur site. Lorsque vous souhaitez vous implanter dans de nouvelles zones, villes ou r\u00e9gions ou ajouter de nouvelles fonctionnalit\u00e9s, vous pouvez ajouter de nouveaux utilisateurs et tirer parti du stockage en nuage plut\u00f4t que de budg\u00e9tiser et d\u2019installer du nouveau mat\u00e9riel sur site. Ceci est plus rentable, mais aussi plus rapide, ce qui est essentiel sur des march\u00e9s o\u00f9 les pr\u00e9f\u00e9rences des consommateurs, les pressions concurrentielles et les progr\u00e8s technologiques sont rapides. L\u2019informatique en nuage ne vous fait pas attendre pour obtenir les capacit\u00e9s critiques dont vous avez besoin.<\/p>

En outre, l\u2019informatique en nuage aide les \u00e9quipes informatiques \u00e0 surmonter les obstacles \u00e0 la protection et \u00e0 l\u2019accessibilit\u00e9 des donn\u00e9es. Les donn\u00e9es stock\u00e9es et utilis\u00e9es uniquement sur site sont tr\u00e8s vuln\u00e9rables \u00e0 la perte. Une seule catastrophe naturelle ou attaque par ran\u00e7ongiciel peut d\u00e9truire ou corrompre toutes les donn\u00e9es. Avec les donn\u00e9es infonuagiques, en particulier lorsqu\u2019elles sont prot\u00e9g\u00e9es par des sauvegardes de donn\u00e9es immuables avec un objectif de temps de reprise (\u00ab Recovery time objective \u00bb ou RTO) et de point de reprise (\u00ab Recovery point objective \u00bb ou RPO) g\u00e9rable, votre \u00e9quipe est toujours en mesure de restaurer vos donn\u00e9es. En outre, si vos g\u00e9rants de magasin ne peuvent pas travailler \u00e0 partir de leurs terminaux habituels apr\u00e8s un sinistre, ces derniers peuvent continuer d\u2019acc\u00e9der aux donn\u00e9es \u00e0 partir du nuage et continuer \u00e0 faire fonctionner votre entreprise.<\/p>

Y a-t-il des d\u00e9savantages?<\/h2>

Comme tout type de technologie de l\u2019information, les syst\u00e8mes en nuage pr\u00e9sentent des inconv\u00e9nients potentiels s\u2019ils ne sont pas con\u00e7us et mis en \u0153uvre correctement. L\u2019informatique en nuage n\u00e9cessite un r\u00e9seau s\u00e9curis\u00e9 avec une connectivit\u00e9 fiable. Le syst\u00e8me doit \u00e9galement \u00eatre configur\u00e9 correctement pour collecter, partager et utiliser les donn\u00e9es de mani\u00e8re pr\u00e9cise et efficace.<\/p>

Heureusement, travailler avec un revendeur certifi\u00e9 d\u2019un fournisseur de logiciels de gestion de PDV et d\u2019arri\u00e8re-guichet en nuage ayant une expertise dans votre secteur de vente au d\u00e9tail garantira que votre syst\u00e8me offre des performances optimales. Un revendeur certifi\u00e9 est \u00e9galement une ressource pr\u00e9cieuse pour votre entreprise lorsqu\u2019il s\u2019agit de s\u2019adapter aux tendances de l\u2019industrie et aux attentes des consommateurs ou d\u2019ajouter de nouvelles fonctionnalit\u00e9s. Ces derniers vous aideront \u00e0 mettre en place aujourd\u2019hui un syst\u00e8me qui vous permettra de suivre les changements \u00e0 l\u2019avenir.<\/p>

N\u2019attendez pas<\/h2>

Les d\u00e9taillants qui sont pass\u00e9s d\u2019un syst\u00e8me de point de vente sur site \u00e0 un syst\u00e8me en nuage ont des avantages sur leurs concurrents qui ne l\u2019ont pas fait. Ces derniers peuvent offrir \u00e0 leurs clients des exp\u00e9riences plus coh\u00e9rentes et fid\u00e9lisantes, fonctionner plus efficacement et rationaliser la gestion des technologies de l\u2019information.<\/p>

Une \u00e9tude de McKinsey & Company a montr\u00e9 que les d\u00e9penses li\u00e9es \u00e0 l\u2019informatique en nuage dans le secteur du commerce de d\u00e9tail ont augment\u00e9 de 40 % par an<\/a> au cours des trois derni\u00e8res ann\u00e9es. Cela indique que de plus en plus de d\u00e9taillants reconnaissent les avantages des solutions en nuage et migrent des logiciels existants pour rester comp\u00e9titifs. Assurez-vous que votre entreprise reste \u00e0 la pointe du progr\u00e8s. Veuillez Nous contacter<\/a> pour en savoir plus sur les logiciels de gestion de PDV et d\u2019arri\u00e8re-guichet en nuage pour votre entreprise.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Since 2020, many businesses and organizations have transitioned from on-premises systems, including point of sale (POS) and retail management solutions, to cloud software and infrastructure. In 2021 alone, 70% of organizations accelerated their transition to the cloud to accommodate remote work and operational agility. Furthermore, Gartner analysts predict that by 2028, cloud computing will evolve…<\/p>","protected":false},"author":1,"featured_media":6984,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[66,65,64],"class_list":["post-6982","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-pos","tag-back-office-software","tag-cloud-pos","tag-pos-software"],"yoast_head":"\nIs Retail Cloud POS Software Right for Your Business? | LOC Software<\/title>\n<meta name=\"description\" content=\"Retail cloud POS and back office software enables better customer experiences, improved efficiency and profitability, and streamlined IT management. Learn more in our blog.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/locsoftware.com\/fr\/how-migrating-to-cloud-pos-and-back-office-software-can-enhance-retail-competitiveness\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Retail Cloud POS Software Right for Your Business? | LOC Software\" \/>\n<meta property=\"og:description\" content=\"Retail cloud POS and back office software enables better customer experiences, improved efficiency and profitability, and streamlined IT management. Learn more in our blog.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/locsoftware.com\/fr\/how-migrating-to-cloud-pos-and-back-office-software-can-enhance-retail-competitiveness\/\" \/>\n<meta property=\"og:site_name\" content=\"LOC Software\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-08T16:51:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-22T16:59:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/locsoftware.com\/wp-content\/uploads\/2024\/03\/Cloud1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"577\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"adminloc\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"adminloc\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/locsoftware.com\/how-migrating-to-cloud-pos-and-back-office-software-can-enhance-retail-competitiveness\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/locsoftware.com\/how-migrating-to-cloud-pos-and-back-office-software-can-enhance-retail-competitiveness\/\"},\"author\":{\"name\":\"adminloc\",\"@id\":\"https:\/\/locsoftware.com\/#\/schema\/person\/b21e567367f52d5679b76585c95fe125\"},\"headline\":\"How Migrating to Cloud POS and Back-Office Software Can Enhance Retail Competitiveness\",\"datePublished\":\"2024-03-08T16:51:06+00:00\",\"dateModified\":\"2024-05-22T16:59:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/locsoftware.com\/how-migrating-to-cloud-pos-and-back-office-software-can-enhance-retail-competitiveness\/\"},\"wordCount\":962,\"publisher\":{\"@id\":\"https:\/\/locsoftware.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/locsoftware.com\/how-migrating-to-cloud-pos-and-back-office-software-can-enhance-retail-competitiveness\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/locsoftware.com\/wp-content\/uploads\/2024\/03\/Cloud1.jpeg\",\"keywords\":[\"Back Office Software\",\"Cloud POS\",\"POS Software\"],\"articleSection\":[\"Retail POS\"],\"inLanguage\":\"fr-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/locsoftware.com\/how-migrating-to-cloud-pos-and-back-office-software-can-enhance-retail-competitiveness\/\",\"url\":\"https:\/\/locsoftware.com\/how-migrating-to-cloud-pos-and-back-office-software-can-enhance-retail-competitiveness\/\",\"name\":\"Is Retail Cloud POS Software Right for Your Business? | LOC Software\",\"isPartOf\":{\"@id\":\"https:\/\/locsoftware.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/locsoftware.com\/how-migrating-to-cloud-pos-and-back-office-software-can-enhance-retail-competitiveness\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/locsoftware.com\/how-migrating-to-cloud-pos-and-back-office-software-can-enhance-retail-competitiveness\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/locsoftware.com\/wp-content\/uploads\/2024\/03\/Cloud1.jpeg\",\"datePublished\":\"2024-03-08T16:51:06+00:00\",\"dateModified\":\"2024-05-22T16:59:36+00:00\",\"description\":\"Retail cloud POS and back office software enables better customer experiences, improved efficiency and profitability, and streamlined IT management. 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